Powerful Communications Through Strong Design

S&P Capital IQ Financial Communications has produced custom-designed print and digital marketing and communications materials for some of the most respected names in the financial services industry.

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Client Communications

Finding well-qualified mortgage candidates is becoming more and more difficult. To help MetLife Mortgage Consultants communicate effectively with their clients and prospects and jumpstart the sales process, we produce HomeFront: a quarterly, custom newsletter complete with articles and eye-catching design.

Newsletter OnDemand

LPL Financial uses Newsletter OnDemand to help their advisors communicate more effectively across multiple channels. Advisors share timely FINRA-reviewed articles and customized commentaries
with their clients and prospects through personalized e-newsletters.

Go to Newsletter OnDemand

Content Integration

MassMutual Financial Group sought a reliable partner to provide educational
Web content in order to encourage age-appropriate investing behavior.
By incorporating off-the-shelf and
custom articles, as well as interactive
charts and tutorials, they now provide
a comprehensive resource to help
investors make informed decisions.

Campaign Development

In rolling out their target-date fund offerings, Northern Trust required a turnkey marketing solution with cutting-edge functionality and graphics. We created a unique microsite with engaging content. Within the first two months of implementation, Northern Trust was able to capture plan assets over
$100 million.

Retirement Education

Prudential sought to speak about the difficulty of making retirement nest
eggs last. We developed and designed a 12-page client brochure featuring a fold-out diagram of the Prudential investment selection process. Complementary advisor presentations leveraged key concepts, images, and charts.

Product Positioning

Homestead Funds sought an easy-to-use tool to create customized charts, graphs, and tables for their marketing collateral. Using ChartSource, they are able to add their proprietary data and make their marketing and educational materials
more comprehensive and engaging.